Tuesday, May 08, 2012

Satyamev Jayate: Opportunistic or Responsible?

Satyamev Jayate: Opportunistic or Responsible? 

Time will tell...


Opinion is cheap. And there is plenty of that going around after the first episode of Satyamev Jayate aired, Sunday 6 May 2012. The show's producers may harvest all of these to construct the show differently. Or, they may not.

I have many people to thank for many things. For now, I will start with thanking Aamir Khan for my re-introduction to Bollywood cinema. I saw precious little commercial cinema that came out of India for over 13 years. One day, I stumbled upon "Dil Chahta Hai". I was hooked. Khan, the lead in that cult movie yanked me back into Bollywood. I reconnected with the genre and saw many a movie subsequently. However, I soon found out that the movie was as much an accident in this complex genre as my accidental encounter with it was! Bollywood, perpetually in search of a formula had merely found another one to exploit.

It is therefore, not surprising that Indian commercial TV follows the same idiom that Bollywood uses. The template reads: Continual and perpetual search for the next "formula". Serve flop after flop. Hit the jackpot with the formula of the year/decade. Milk it for all it is worth. Rinse. Repeat.

The TV 'formula' that seems to be working now is the reality show hosted by a major Bollywood personality. Have pretty face or stunning six/eight/twelve-pack? Fans stand outside your home in Bandra for hours on a hot Sunday afternoon to see you wave from your balcony? Come in. What? You haven't cooked a single meal in your life? You do not do extreme sport? You think an electrolyte is actually a new form of electricity? Do not worry. We will sand-paper the rough edges. We just need your face and body, not so much your intellect.

And so, I sat down to watch "Satyamev Jayate" with a healthy dose of cynicism. I admit. I was (potentially) just about to subject myself to another Bollywood actor telling me things he knew absolutely nothing about in an utterly convincing manner. After all, Priyanka Chopra had attempted to teach me about extreme endurance sport. Amitabh Bachchan had showered on me his expansive knowledge on all topics. Arjun Ramphal had taught me conflict resolution skills. Akshaye Kumar had taught me how to cook.

But I watched it because of Aamir Khan. I also watched it because I had been assaulted by the pre-show publicity. Even people living under a large immovable rock couldn't have missed news about the show. Social media was full of references to it, so were the papers. Although, as Harini Calamur (@calamur) records here, not many in the industry knew what it was going to be about. She says:
"I was curious about Satyameva Jayate, especially given that industry at large was scratching its collective head at both the timing (11 am on a Sunday Morning) and the content (serious, chat show, with no embellishment. Real people, real clothes, little make up – a show that puts the real back in reality). Many I spoke to, some as late as yesterday evening, were not sure if the show will be accepted by the audience."
The reach and canvass was broad. It was simulcast on 10 different TV channels and in 7 or 8 different languages. The Karnataka Government did not allow a Kannada dubbing of the show to be aired, ostensibly because it is against dubbed TV, although dubbed porn being viewed inside its Parliament building appears acceptable or even encouraged. The show was aired via community TV in many villages across India.

This, then, is a massive show. It has a popular figure asking tough questions. Each episode focused on one elephant in the room. The show will never run out of elephants or rooms. India is replete with elephants in search of a room; which is why I believe the producers are onto a gold mine here. I have no idea why no one has thought of this concept or the frame earlier.

And there is another bold move that sets this show apart. It is aired at Ramayan-time. A bold move. From my limited knowledge of the way Indian TV works -- assuming it does, that is -- apart from Star Wars, Mahabharata and Ramayan, not many other shows made it big in that Sunday-morning slot. The 11am time is family time in India. To show grotesque images of disfigured and badly punched up faces on a Sunday morning at 11am was as courageous as it was experimental. I would not have shown such graphic images. I may have issued a warning so that young unsuspecting kids did not accidentally see the gory and bloodied images that were shown. But then, perhaps the show did not want to air brush the truth. The images told the story of the victims. This was bold TV at family time.

But then Aamir Khan has always been bold.

After a monologue at the start, the show hit you. It took you on; played with your sensibilities. At one point in time, Aamir Khan had a tear in his eye. There were some irreverent and gratuitously pernicious suggestions on Twitter and other social media that the tear may have been made-for-TV drama. I refuse to accept that they were false tears. The stories were too raw and too hurtful. Any person with feeling and emotion would be affected by it -- even a brilliantly successful method actor. I had a tear too. And I act as well as I write. It was impossible not to feel hurt or anger at the stories that we heard. They were depressing. They were compelling. They weren't new. But they made you simultaneously angry and sad.

The show was well made. Harini Calamur has talked about it in her review. It had indeed put 'real' back into 'reality'. The victims spoke. It was their story. Aamir Khan did not tell us what we had to do. The show questioned us, our morality, our values, our silence and our tolerance of a continuing atrocity: female foeticide. And there are many more such societal ills that will follow. As I said, there are many elephants in search of a room.

But it wasn't as though we were seeing something we did not know already. Then again, did we really know it? Do we, as a society, need Khan to tell us we have a problem? And we do. Let us not stick our collective heads in the sand. And as G. Khamba says in another multi-layered review of  'Satyamev Jayate':
"The intention is noble, and props to him for even trying something like this on Indian television. He’s using his star power to “raise awareness”, and while personally I will always skeptical of that ... I hope some good will come of it. What and how? I don’t know, and I don’t even think anyone cares. People are just happy that Aamir Khan is “doing something”! And we as a people seem so starved of role models and hope that even “doing something” is enough..."
But there lies the problem too. A society that needs Khan and his star power to highlight these substantial ills needs some serious introspection. We need Amitabh Bachchan to ask us to think about eradicating polio. Until that time, we will not care about it.

The Government throws its hands in the air. The problem is just too hard. "Where do we even start?" it asks. The poor people throw their hands up in the air. "This problem is not ours," they say collectively. They just want their daily bread on the floor.

The lower middle class just wants to escape the lower middle class and become just-right-of-center middle class. For them, just putting bread on the table (yes a small hand-me-down table re-surfaced last year with a polished formica finish, but covered with now-dirty lace cloth) is hard enough.

The just-right-of-center middle class is tired of being just-right-of-center middle class for decades and  wants to get to being upper-middle class. "Just getting to work and back is a problem already."

The upper middle class just wants to escape being the upper middle class. "Sending our kids to the best schools is expensive enough. Don't distract us from the JEE exams and UPSC exams please. We are all studying for it. Yes. As I said, all of us are studying for these exams."

And the upper class just drive around in their expensive cars dissing the poor class for all the filth on the streets and the chaos at their airports.

Simply put, we have all, collectively, stopped caring for anything other than that which we need to worry about in our own lives. So yes, we do need Aamir Khan to tell us that we must care. We do need Aamir Khan to tell us that we need fundamental education in this regard. Such education on fundamental values ought to be provided in our homes and in our schools. However, are we enlightening our kids at home and school to think critically and in an ethically correct way or merely training them to get into good jobs that pay well? I am convinced it is the latter.

So the fact that we need Aamir Khan to "do this to us" is a much larger worry than the amount he is getting paid.

Ah yes. Khan's payment-per-episode. We focused on the amount he is getting paid first, as is our wont. For, if we do not like the message, why not shoot the messenger? In other words, every message has a bakra messenger. We collectively train our focus on the messenger as a mechanism to conveniently deny the very existence of the inconvenient message.

So, in the tried and tested manner that we have all become familiar with, Khan was severely criticized for charging Rs 3 Crore per episode. As G. Khamba said in his review: "I know for a fact that some of my friends who have been working their assess off on the ground for a pittance will be irked at so much attention being showered on issues they’ve been crying hoarse about for years and years purely because Aamir Khan has said it – but that’s just how we’ve become."

My irrational fear, however, is that we -- all of us -- will think that watching the show is our monumental and singular contribution to rectifying the ills that a show like this might highlight. After all, no one took notice when our Prime Minister called female foeticide (wait for it) a "national shame".

We are like this only. Even such derision has lost meaning.

My fear is that the show will be forgotten. The daily ride to work and back and constant quarrels with the auto-driver will completely occupy our 'bandwidth' and make us impervious to the ills around us. The truant maid will test our patience enough to distract us from the real ills that surround us. The re-surfacing of the formica table-top will occupy us so completely and thoroughly that all we have energy for is a commitment to watching the show at 11am every Sunday.

The show does play a role. It may remind us and fill us with guilt... Until the maid, auto-driver, metro journey assault us with their realities. But for that one hour on a Sunday and perhaps for a few hours after that, the show must occupy our minds. Perhaps a few people will get affected and decide to do something about these elephants and the rooms they reside in. The show is, therefore, good in my view.

But I do have one substantial problem with the show. And it worried me tremendously.

To the best of my knowledge, the show did not interview or showcase the work of a single NGO in the area that was under the microscope: female foeticide. And there are many NGOs and individuals that are doing substantially good work in this space already. Organisations like Jagruti, or Population First, for example. Or indeed, the work that Aamir Khan's colleague, Gul Panag has been doing in this space.

In that sense, by not standing on the shoulders of people and organisations that had preceded it, the show had a "messiah" feel to it. It ought to have acknowledged, more powerfully and more directly, the scale of the problem despite the work that is already being carried out by other people/NGOs.  And instead of being a mere promotional tool to increase "fan following" the show ought to use its online presence, social-media presence and online brand, as well as its strong brand in the non-Internet-enabled rural India to point to the wealth of resources that already exists.

The show has garnered interest from all walks of society. Of that I have no doubt. The show has two choices now: (a) It can remain a mere 'highlighter' of issues and reside in our collective conscience for a few hours before we get assaulted by practical realities of life, (b) It can also become a vehicle that points to useful resources that already exist, measure its impact and become a vehicle for real change.

We have many people who care enough in an "all care, no responsibility" mode of operation. We do not need another such entity. If the show chooses the former path, it should not cry foul if it is seen as an opportunistic commercial enterprise that made money through a society's collective misery, its ills, its warts and its pimples. The more responsible path would be the latter. It is a real choice that faces the producers. Now.

I am willing to give 'Satyamev Jayate' time to see if it indeed goes down the more responsible, latter path. I am not a cynic... not yet!

-- Mohan

PS:
9-May-2012: There have been shows like this in the past on TV. Shows like Visu's "Arattai Arangam" (on Sun TV) and Lakshmi's "Kadhaiyalla Nijam" have attempted such people-focused, socially-relevant issues in a "regional" context and setting. "Satyamev Jayate" is perhaps the first attempt to tackle social issues of national relevance, prevalence and importance and take it to a national audience.

10 comments:

  1. Ashwin12:16 am

    Some minor points

    1. The show did invite some activists
    2. TV being a medium for showcasing everything, including social problems, it doesn't matter if Aamir Khan makes money in this endeavor , because the show is a success, at least morally, if people become aware of female foeticide.As I know, people in India do take these popular shows seriously, as I believe there are more singers in this country now than crows - thanks to reality shows like "blah blah singer".
    3.I think this is a brilliant move and am not able to come with some thing better programme than this which can have a much wider and faster impact than this.

    ReplyDelete
  2. To a great extent it is old wine in new bottle. The new bottle being Aamir Khan & his star power. I am sure he is being paid astronomical sum but the fact remains that he could have earned same amount dancing at some big-wigs daughters wedding or endorsing Fairness Cream. It would have been less taxing & emotionally draining. I do believe those tears were real as real as mine!!! So yes hats off to Him.

    ReplyDelete
  3. Anonymous2:32 am

    I loved it! I feel it has come straight from the heart :)

    I have to admit even I didn't have a clue what the show was going to be about. I guessed Bharat Darshan Aamir style. Going to esoteric places but meeting real people and trying to gather unique nuggets of info. I was (pleasantly) surprised to learn the broad intent if the show when I had the chance to check it out.

    I haven't seen the entire episode. I stopped when he was interviewing the second woman (Parveen?). My wife had a tear in her eyes. I, for some reason, didn't. Not because I wasn't moved. But probably because deep down, I knew that this would be a show highlighting the issues and not trying/going about solving them.

    Another thing that moved me was when Aamir categorically stated that it's the man's sperm that determines the gender of a baby. I am not sure if such a thing has ever been said on national TV in public, to millions of people, by someone this famous and with that degree of conviction. I was glad that there was (at least) one scientific statement on this show. I wish he had dwelt on that a bit more because it is an extremely critical piece of information.

    Also, your line "We are like that only" reminded me of a book I'm reading (borrowed from a friend after we had a discussion about why Indians tend to be self centered during a lot of situations) called Games Indians Play by V. Raghunathan. You've practically quoted him verbatim. Hence the reference. I am in the process of reading the book but he has (apparently) applied game theory to understand why we're focused on ourselves before anyone else. Why are we fundamentally lacking discipline, public etiquette etc.

    But I digress. My intention is not to go on a good old rant about how Indians lack certain things, for we also have several virtues. But I must point out that (broadly speaking), the current generation's attention span is shorter and we are fairly obsessed with sensationalism. And we have a proclivity towards form over substance since ancient times. Why is THAT the case is a whole other discussion.

    I didn't know that the show didn't point out any of the efforts that are being carried out to address this issue. I think that is a valid suggestion. Is there a way to get this across to the right set of ppl? Ideally someone directly linked to the show?

    And as far as Twitter goes, the number of armchair critics is not funny. Besides, Twitter, in no way shape or form, is the platform to solve the issue. I was stunned when ppl made jokes during the recent earthquake. I, however, believe that the number of sane people exceeds the former kind.

    But I'll be honest. I am more cynical than you are. I'd love to see radical changes too. But...well I don't want to quell the optimism so I'll stop. I really hope this issue is (more or less) eradicated.

    Keep writing. This was a lovely read!

    Ajit Bhaskar.

    ReplyDelete
  4. Anonymous3:21 am

    I saw it on YT, and was impressed with the show. While the need for star endorsement is sad, if it works, I'm all for it. I would have liked to see some talk of what could be done to counter this: prosecuting doctors - you think it will happen? Changing people's minds about the value of girls - again, what is being done, what legal options exist? I don't know if the topic changes every week, but if they go deeper into a topic over a couple of weeks perhaps it would help more and not just be another flash in the pan?

    But I appreciated someone of Aamir's star power stating the obvious fact about men determing the sex of the baby on primetime TV. Apparently my parents' maid was shocked by that info and wanted to pass it on pronto to her family as her defense.

    -M

    ReplyDelete
  5. I didn't see the show. But yes, I agree that time will tell. One Q I had which your post answered: Was the show about a problem at hand, big or small, outrageous or subtle, or was it about Aamir K holding up the problem? In the intention lies the outcome.

    Needing the aura of movie celebrities to showcase issues has been going on for a while. I have been struck how Bollywood celebrities are called for Book Launches of famous writers, to carry the Olympic/Sports Torch, give an award to the Dalai Lama.... This in itself is a big and deep cultural problem. We have new gods, it seems.

    ReplyDelete
  6. Anonymous4:41 pm

    Very beautifully written assessment of SMJ. I admire your treatment of AK and SMJ with the right balance and restraint, than what I (being a little edgy prolly ;) ) would have.

    Also Kudos to the fact that you've spent a long time in researching/dissecting/understanding this new phenomenon (for us Indians) of celebrities and their causes and reality television
    as a vehicle. As not only are the causes really really important, its equally important for sharp minds to help augment and advance the debate to the next level and lend much needed meaning to it before it gets pigeon-holed into a stereotype which most telly shows eventually
    get.

    Inspired by your indepth observation, I wanted to supplant my 2 cents to yours:

    - The entertainment industry with their star-power betting habits view this purely as Aamir Khan's response to Salman and SRKs earlier TV debuts. Saleability of star-power is about the only thing on their minds. And by their calculations (AK is not alone in this mind you) a social cause is the most bankable/fool proof way to steer clear of competition from the other Khans. Yes, it is very important - this 'who is bollywood king' business in cut throat bollywood

    - Community Service Architecture point of view, AK has taken up what is the most easiest part in the whole scheme of things. Though he is very clearly going in the right direction...is he really going the much needed mile? Its like he's set up a new stand in the stadium to cheer/make noise....but who's
    really going to get down on the field and score the most important goals?. I remember seeing Leander Paes passionately asking his viewers to save the fast disappearing Tiger. And I'm like...how am 'I' supposed to save
    the tiger...why is he telling me?..that's national property and theres a ministry for forests where it entirely belongs. Spreading awareness is fine but what is the realistic ROI from such programs? is he raising funds ...yes
    I think he is! Which is good. But being the Star that he is...more could have been achieved
    - Also, after watching SMJ ..did you learn the top 5 causes of female infanticide in India? No! For a policy maker/NGO/Activist viewer this would have been
    the most important take way from SMJ
    - All said and done, its an absolutely commendable gesture from AK to have taken the game a little further than what most celebs do. Even Kim Kardashian is associated with more than 25 causes today but qui bono?. Have read that AK is
    planning to meet Ashok Gehlot ..which is splendid cos inlcusion of NGO/Activists/Policy Makers is integral to such campaigns. But I fret to think how the meat of Indian Middle Class will take to this campaign en masse. Would it
    create a new generation of school kids who would all think that 'spreading awareness'
    campaigns and wearing black ribbons is the 'solution' to the loooong list of issues India unfortunately has? Spreading Awareness is always in the right direction but it is entirely 'Indirect' and is no where near where the 'Realistic Solutions' lie. While on the other hand SMJ sponsors get a good bang for their buck, which makes one think
    and as you say , if AK has been opportunistic? And again as you also pointed out this is not about being cynical but being logical/rational
    - Do not know what his other episodes are going to be about(i'd like farmer
    suicides to be taken up for e.g.)...that will more or less lend more insight into how
    this phenomenon is going to pan out. It is imperative
    that an advanced viewpoint such as yours reaches the right quarters to help
    shape the nature of this public discourse.

    Again kudos for excellent write-up. Have jotted this in practically 10-15 minutes so hope I am make some sense sans mistakes :)

    Priya James
    (@james_priya on twitter)

    ReplyDelete
  7. looks like a case of plagiarism for satyameva jayate as they did not mention this source for their study: http://makanaka.wordpress.com/2011/05/24/why-do-educated-and-well-off-indians-kill-their-girl-children/

    The paper is: 'Trends in selective abortions of girls in India: analysis of nationally representative birth histories from 1990 to 2005 and census data from 1991 to 2011' by Prabhat Jha, Maya A Kesler, Rajesh Kumar, Faujdar Ram, Usha Ram, Lukasz Aleksandrowicz, Diego G Bassani, Shailaja Chandra, Jayant K Banthia and is published in The Lancet, 24 May 2011

    And I strongly feel that the pioneer works in this area should have been acknowledged like http://www.nybooks.com/articles/archives/1990/dec/20/more-than-100-million-women-are-missing/?pagination=false

    ReplyDelete
  8. Very beautifully written assessment of SMJ. I admire your treatment of AK and SMJ with the right balance and restraint, than what I (being a little edgy prolly ;) ) would have. Also Kudos to the fact that you've spent a long time in researching/dissecting/understanding this new phenomenon (for us Indians) of celebrities and their causes and reality television as a vehicle. As not only are the causes really really important, its equally important for sharp minds to help augment and advance the debate to the next level and lend much needed meaning to it before it gets pigeon-holed into a stereotype which most telly shows eventually get.

    Inspired by your indepth observation, I wanted to supplant my 2 cents to yours:

    - The entertainment industry with their star-power betting habits view this
    purely as Aamir Khan's response to Salman and SRKs earlier TV debuts.
    Saleability of star-power is about the only thing on their minds. And by their
    calculations (AK is not alone in this mind you) a social cause is the most
    bankable/fool proof way to steer clear of competition from the other Khans.
    Yes, it is very important - this 'who is bollywood king' business in cut
    throat bollywood

    - Community Service Architecture point of view, AK has taken up what is the
    most easiest part in the whole scheme of things. Though he is very clearly
    going in the right direction...is he really going the much needed mile?
    Its like he's set up a new stand in the stadium to cheer/make noise....but who's
    really going to get down on the field and score the most important goals?.
    I remember seeing Leander Paes passionately asking his viewers to save
    the fast disappearing Tiger. And I'm like...how am 'I' supposed to save
    the tiger...why is he telling me?..that's national property and theres a
    ministry for forests where it entirely belongs. Spreading awareness is fine
    but what is the realistic ROI from such programs? is he raising funds ...yes
    I think he is! Which is good. But being the Star that he is...more could
    have been achieved

    - Also, after watching SMJ ..did you learn the top 5 causes of female infanticide
    in India? No! For a policy maker/NGO/Activist viewer this would have been
    the most important take way from SMJ

    - All said and done, its an absolutely commendable gesture from AK to have
    taken the game a little further than what most celebs do. Even Kim Kardashian
    is associated with more than 25 causes today but qui bono?. Have read that AK is
    planning to meet Ashok Gehlot ..which is splendid cos inlcusion of
    NGO/Activists/Policy Makers is integral to such campaigns. But I fret to think how
    the meat of Indian Middle Class will take to this campaign en masse. Would it
    create a new generation of school kids who would all think that 'spreading awareness'
    campaigns and wearing black ribbons is the 'solution' to the loooong list of
    issues India unfortunately has? Spreading Awareness is always in the right direction
    but it is entirely 'Indirect' and is no where near where the 'Realistic Solutions' lie.
    While on the other hand SMJ sponsors get a good bang for their buck, which makes one think
    and as you say , if AK has been opportunistic? And again as you also pointed out
    this is not about being cynical but being logical/rational

    - Do not know what his other episodes are going to be about(i'd like farmer
    suicides to be taken up for e.g.)...that will more or less lend more insight into how
    this phenomenon is going to pan out. It is imperative
    that an advanced viewpoint such as yours reaches the right quarters to help
    shape the nature of this public discourse.


    Again kudos for excellent write-up. Have jotted this in practically 10-15 minutes
    so hope I am make some sense sans mistakes :)

    Priya James
    (@james_priya on twitter)

    ReplyDelete
  9. I haven't seen this program but read about it.

    There is a major problem with the premise of "Killing the girl child" slogan. Any moral position has to be tested thoroughly from all angles before one can come to a conclusion.

    Logic demands that the test to this issue comes from all possible angles. The simplest test comes with the question "is it Ok to kill the Boy child?"

    An answer to this question will throw up dozens of questions without finding the answers of those we will only be reduced to sloganeering about the girl child issue.

    What with the our masters(cultural, philosophicaly and in terms of being owners of our elites mind) "killing their Boy as well as the Girl child" in millions every year and in a higher percentage than us. What will happen to the debate of who owns the womb prevalent in US?? Will it also form the basis of debate and division in India.

    What is the experience of other socities whom we havent heard about like say egypt, Iran, Gulf Arab countries, Central African and South African countries? We also need to know the experience in Latin American countries. There will be many learning moments if we choose to explore. We will also be able to realistically form a picture of the problem and what possible solutions we have to this issue.

    ReplyDelete
  10. Different people – the producers, Aamir, the audience - will have different criteria for the success of this show. If Aamir manages to motivate us – a billion Indians - into thinking beyond ourselves and perhaps donating a realistic couple of hours a week to any cause through NGOs, his personal reasons for doing the show (money, prestige, fans, genuine altruism) will be irrelevant. That is why I agree with one of your commentators that it would be good to mention a few (NGOs) on each programme.
    It is a great show - the research, the various angles, the examples of real live people, plus the fact that he brings it all together seamlessly all add up to make it one. Kudos to the producers and to Aamir. Also, his tears appear genuine. But then, someone might say he’s a damn good actor.

    ReplyDelete